Marketing · Digital Growth · Strategic Projects

Metika Metapitak

Strategic marketing and business growth professional with over 10 years of experience supporting audience engagement, revenue growth, and brand development across media, e-commerce, and agency environments.

Professional portrait of Metika Metapitak

Profile

I translate business objectives into practical growth strategies through audience development, digital transformation, and subscription-based initiatives, while working collaboratively with internal teams, executive stakeholders, and external partners to strengthen partnerships and improve organizational effectiveness.

Core Strengths

  • Strategic marketing & growth planning
  • Audience development & engagement
  • SEO, content & digital campaigns
  • Partnership & stakeholder coordination
  • Business events & lead generation
  • AI-enabled workflow improvement
+102% year-on-year website traffic growth contribution through SEO and content strategy work.
70%+ digital media growth contribution through audience segmentation and brand repositioning work.
10+ yrs experience across media, digital marketing, e-commerce, corporate, and agency environments.

Experience

Selected Professional Experience

Nation Group Thailand (Krungthep Turakij)

Creative Marketing | Strategic Projects & Business Growth

October 2021 - Present
  • Supported Bangkokbiznews.com growth through SEO optimization and content strategy work, contributing to +102% year-on-year website traffic growth.
  • Worked on audience segmentation and brand repositioning for Nationweekend, contributing to more than 70% growth across digital media channels.
  • Coordinated partnership work with organizations including Bloomberg, IMF, AWS, PlanB, and Blockdit to support brand credibility, audience reach, and business opportunities.
  • Supported business events, product launches, lead generation campaigns, paid media governance, and AI-enabled workflow improvement across marketing and business functions.

Earlier Roles

Protools Media · Bangkok Post · IBIZ Plus Network · IH Digital Limited

2013 - 2021
  • Managed digital marketing, SEO/SEM support, performance review, audience development, content, social media, and marketplace campaigns.
  • Supported brands and clients across technology, telecommunications, real estate, healthcare, and media environments.

Full Resume

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